Bella Hadid Rocks in NARS Powermatte Lip Pigment Campaign

By  | 

NARS is launching another iconic liquid lipstick soon and one of the prettiest celebrities is fronting its campaign. And you may have guessed it right. Bella Hadid is the face of the NARS Powermatte Lip Pigment, which will be launched in July 2017.



Bella Hadid for NARS Campaign

The makeup brand’s founder and creative director Francois Nars shot a bold and sultry campaign for the upcoming product. The campaign is inspired by the Rock and Roll era, and Bella Hadid channels Joan Jett in smoky eyes, shaggy hair with chopped bangs, and leather.

“The model brings the product to life and gives it an identity, so matching the right model with a product is very important. I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product, like Powermatte.” (Francois Nars)


#BellaHadid for Nars Fall 2017.

A post shared by Hadid News (@hadidnews) on


While this is her first campaign with NARS Cosmetics, the 20-year-old Victoria’s Secret model has already starred in campaigns with various luxury brands including Dior and Bulgari. She is also the new face of Max Mara accessories as well as Bulgari Fragrance. With regards her NARS engagement,


“François Nars has such beautiful energy. He’s taken so many iconic photographs, so for me to have the opportunity to work with him was a dream come true! I knew it was going to be an amazing shoot because of how iconic François is, and the level of creativity he puts into the makeup and his photographs. It is incredible!” (Bella Hadid)


#BellaHadid for Nars Fall 2017.

A post shared by Hadid News (@hadidnews) on


NARS Powermatte Lip Pigment

The brand’s introduction of the Powermatte says,

Potency and precision—the new power couple. A breakthrough concentrate of the our powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible long-wear. Matte. Empowered.


NARS Powermatte Lip Pigment will feature 20 long-wear, matte shades, which are formulated to feel light but last all day. Tagged at $26, the liquified lip pigments will be available starting July 6. We know you’re already itching to get your hands on these mattes, so if you want a head start, you can opt in here to be the first to know when the collection is available.

Leave a Reply

Your email address will not be published. Required fields are marked *