Celebrating People with Gap’s Bridge the Gap Campaign
In the Bridge the Gap campaign video, celebrities like Priyanka Chopra, Wiz Khalifa, Adwoa Aboah, and Christie Brinkley are seen dancing away in white tees and blue jeans. The campaign aims to celebrate people individually and universally.
Since 1969, we’ve been about transcending differences — it’s in our jeans. We’re proud to partner with @edward_enninful, appointed @britishvogue editor-in-chief to create this video. It celebrates optimistic American style, the diversity that makes each of us unique, and how Gap white tees (plus one beautiful song) can bring us all together. That’s #BridgingTheGap.
Edward Enninful, Vogue UK’s Editor in Chief, directed and styled the campaign video, which showcases a cast of models, activists, sports stars, musicians, and actors dancing to Boney M.’s “Sunny.” The stars are wearing the classic Gap staple, the white tee. Enninful says the tee resembles a blank canvas, which is essential for starting these significant conversations.
According to Gap, this is the reason behind the Bridge the Gap Campaign video:
“Bridging the Gap, which was directed, cast, and styled by newly appointed Vogue UK editor-in-chief Edward Enninful, celebrates optimistic American style. Enninful selected a diverse cast of people he’s worked with, championed, and admired, all of whom embody American culture today. Gap white tees become each person’s blank canvas, and offer a glimpse into how our differences can unite us. That’s #BridgingTheGap.”
Enninful adds that his fascination with the U.S. while he was young influenced the campaign:
“Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
In addition, Gap’s chief marketing officer, Craig Brommers, states:
“Gap is a quintessentially American brand and we strive to embody all of America in everything we do. ‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together.”
Behind the scenes of #BridgingTheGap, a video I directed 🤓🎬 for @gap, celebrating #diversity and coming together ❤️🙏🏿🌎. THANK YOU to EVERYBODY who participated: @priyankachopra @adwoaaboah @wizkhalifa @warukatta @ellenghr @msalekwek @iammariaborges @dreads_of_a_mink @golden_barbie @yarashahidi @christiebrinkley @jonathangroff @mchamleywatson @lineisymontero #positivity xoxo LINK IN BIO 🍿☀️☀️☀️☀️
Celebrating people universally is represented by the diversity of celebrities involved in the project. The idea of celebration creates a sense of unity and optimism among those who participate in the campaign.
#BridgingTheGap, a video I directed 🤓🎬 for @gap, celebrating #diversity and coming together ❤️🙏🏿🌎. THANK YOU to EVERYBODY who participated: @priyankachopra @adwoaaboah @wizkhalifa @warukatta @ellenghr @msalekwek @iammariaborges @dreads_of_a_mink @golden_barbie @yarashahidi @christiebrinkley @jonathangroff @lineisymontero @mchamleywatson #positivity xoxo thanks to @theofficialrana LINK IN BIO 🍿☀️☀️☀️☀️
You can shop and support the Bridge the Gap campaign here.