Free Sunscreen Dispensers Influencing Better Skin Care Behaviors
A company called BrightGuard is installing free sunscreen dispensers in various locations across America. The move is in line with the company’s goal to decrease the threat of melanoma in adults, which has been found to be directly linked to previous childhood sunburns.
BrightGuard was founded by Alex Beck and Ryan Warren in 2014. The entrepreneurs agree on the same objective for the company, which is to eliminate excuses for not applying sunscreen to reduce risks for skin-related problems. And this far, the duo’s strategy is working. In fact, their project is listed as an effective way to increase public awareness about skin cancer.
Over 2,000 Free Sunscreen Dispensers
Since the company’s launch, Beck and Warren have already installed over 2,000 public sunscreen dispensers across America. New York City itself already has eighty (80) SPF 30 sunscreen dispensers installed in beaches and parks. Fast Company notes that each dispenser costs around $70, and the refill packets go for between $150 and $20. The dispensers contain enough sunblock to cover around 150 people.
Partnerships with Nonprofits
According to Fast Company, BrightGuard has partnered with nonprofits around the country, which purchase their dispensers and set them up along with information about proper application and other sun-protection strategies.
“It occurred to a lot of our nonprofit partners that our dispensers are a concrete way to turn their messages into action.” (Alex Beck)
“So often, people read warnings about sun exposure and the importance of, say, reapplying sunscreen every two hours, but forget them once they’re out and going about their days.” (Ryan Warren)
Behavior Change and Reduced Risks
The influencers installed a dispenser on Douglas County, Nevada, and they noticed fourth graders lining up before they took their breaks.
“That’s one of our biggest missions. If we can impact kids at a young age to make this shift, and turn sunscreen into something they use for themselves and not because their parents are forcing them to, that’ll be a real change.” (Ryan Warren)
With these behavior changes in skin care brought about by installing free sunscreen dispensers and continued partnerships with active nonprofits, BrightGuard is positive that it can reduce skin cancer rates by 20% in 2025.