Rihanna’s Fenty Beauty Is Launching This Fall 2017

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Many celebrities are launching their own brands, from cosmetics to skin care and other industries. But, makeup junkies are surely most excited for the launch of Rihanna’s Fenty Beauty since it first made rounds on the rumor mill last year.


Fenty Beauty Coming Fall 2017

Rihanna’s new beauty line, which many have been waiting for months to hear updates about, finally has an update. Back in February, the cosmetic brand’s PR team shared this information:


“Fenty Beauty has officially partnered with James Vincent, who is leading the charge on their search for a Global Makeup Artist for Fenty Beauty. This is the only official information posted from the brand since the announcement of the launch in Spring of 2016. Any other post and/or chatter are from fan pages that are enthusiastically awaiting the launch and are unofficial and conjecture about the launch. We are just as excited as the fans and promise the launch will be worth the wait. Stay tuned for Fall 2017.”


James Vincent is a makeup artist, beauty editor, and Director of Artistry at The Makeup Show. It was also in February when Vincent posted the announcement on his Instagram account regarding the auditions for the brand’s global MUA, which were held in New York City, Dallas, and Los Angeles.


James Vincent and Kendo Beauty are excited to announce that the search is on to hire…. …the GLOBAL MAKEUP ARTIST FOR FENTY BEAUTY BY RIHANNA as well as an International Fenty Beauty Artistry Team. As always, Rihanna does things differently and is looking to build a diverse team of the best artists in the business. We will be hitting three major makeup cities and hold Open Interviews to find the artist and artists whose talent, drive and personality make them the right person for the position and separate them from the pack. By opening this up the our larger makeup community we hope to build a diverse team of beauty experts who excel in the areas of artistry, elevated education, makeup experience and have an ability to best represent a brand. This non-traditional interview process levels the playing field and allows artists everywhere an opportunity and have their work seen and be considered for a global position for a dynamic new brand. Those applicants who make it through the first interview phase will be invited to a second interview at a later date and our finalists will have a chance to interview and apply makeup on Rihanna herself. To apply, bring your resume, headshot, printed copy of the application (link below), and hard copy of your three best portfolio images to one of the following locations for an on-site interview. RSVP for the city you will attend by clicking on 'Select a Date', then 'Register' on the top right hand side of the following page. Be sure you select the correct ticket for the city you are attending. RSVP Link: Application link: Very best, Jeremy Meek

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Our newest update is from Rihanna herself who posted an announcement on her Instagram page regarding the launch of her highly-anticipated makeup line.


You ready? @fentybeauty new generation of beauty… coming this FALL!

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LVMH signed Rihanna to develop the beauty line in $10 million deal. The collection will be developed with Kendo, which was originally the private label development department of Sephora and which is also behind Marc Jacobs Beauty and Kat Von D Beauty. Looking at the people behind this collaboration is keeping us pretty much on the edge of our seats and ready to go on a shopping spree when the products are launched.


head over to and send me your email address to join the @fentybeauty family!!

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To stay updated on the brand’s launch, you can check out the Fenty Beauty website here as well as its social media accounts.

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