Selfies Help Raise Awareness on the Global Clean Water Crisis

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Have you seen celebrities posting pictures of them making the “W” sign on their social media accounts? Do you know that these simple statements are already helping raise awareness on the global clean water crisis? Indeed, many influencers are uniting and supporting DROP4DROP highlight one of the most important issues that our generation faces.



The Global Clean Water Crisis

DROP4DROP’s social media campaign to raise awareness on the global clean water crisis launched on March 22, 2017, which is the same day that the United Nations commemorates World Water Day.


As many as 700 million people are affected by this global crisis as they don’t have access to clean water. Because of this, more than 2,000 children’s lives are taken every day due to clean water-related diseases. Indeed, clean water is essential to the health and survival of the human population.



The current awareness efforts are built on last year’s successful campaign, which reached over half a billion people in just one day. Within 2016, the team behind DROP4DROP delivered clean water to over 160,000 people in India and Africa.


“It is amazing to have the support of some of the biggest names in the world to raise awareness of one of the most important issues facing humanity today. Awareness is crucial. We are working to address this crisis, and are confident that the support and visibility we are generating online today will encourage big corporations and businesses to come alongside us and fund our crucial work in the communities that need it most.” (Lucas White, co-founder of DROP4DROP)



Raise Awareness through Social Media Posts

Among the celebrities who speak in support of the cause are Cara Delevingne, Emma Stone, Adele, Lady Gaga, Katy Perry, Harry Styles, Ed Sheeran, Beyonce and Jay Z, Jennifer Lawrence, and Cristiano Ronaldo. The British supermodel Delevingne is proud of her involvement in the campaign. Internet giant Google also support DROP4DROP’s campaign.


W is for Women, who carry WAY too much water #W4Water – Bono by Anton Corbijn

A post shared by U2 Official (@u2) on


The campaign encompasses all social media platforms including Facebook, Instagram, Twitter, and Snapchat. If you are you interested in joining the cause, simply follow the celebrities in uploading a picture of your hands making a ‘W’ sign. The statement of support should be posted with the hashtag #W4Water, and captioned with details on what water means to them.


W is for WE….We are all responsible for changing the 🌎 #W4Water @drop4drop

A post shared by Rita Ora (@ritaora) on


Join the campaign to raise awareness on the global clean water crisis and state your support by uploading those pictures now.

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